Bolstering acquisitions since 2011
Transform to DBT Labs
Joe’s Model Map brought the magic of Transform’s back end data graphing system to life. Culling the mysterious code contraption out of the darkness of black box magic into plain sight allowing investors to grasp the full value of Transform. His work on Transforms Data Design Language System demonstrated the power of the metric store and showed DBT that Transform was indeed a mighty competitor who should be snatched up before they overtook them in the marketplace.
Tableau to Salesforce
Joe spearheaded Tableau’s massive pre-acquisition unification project, cleaning up a decade of development work that had gone awry. He brought 30 designers and a 1000 person development team onto the same page by creating Tableau's Design Language System.
The DLS consisted of a 35 page website with pixel perfect depictions of every component and pattern, every icon, and widget, every copy writing detail needed to clean up the product and make it feel whole again.
Übermind to Deloitte Digital
Übermind was founded by Apple developers who created the original iOS App Store. They were early out the gate and gathered a massive amount of top shelf brands who needed help launching their first iOS Apps.
Joe designed apps for brands like Target, Eddie Bauer, and REI to name a few. His work won Digiday and Webbie awards and his work for Target landed on the Apple Keynote main stage demonstration of Passbook (now Apple Wallet.)
A decade of product design in 90 seconds
Design Generalist with Deep Roots in Strategy
Envisioning a better future while building great products
10-year veteran Product Designer and Design Strategist with a deep understanding of business intelligence, data visualization, AI and machine learning systems, with a focus on user-centered design, and solid design language systems. Passionate about helping everyday users drive actions from data-driven insights.